Quality Leads

How do you get qualified leads on your website.  This question is the one million dollar question for all businesses.  Getting ranked on the first page of Google, Msn, and Yahoo is about keyword phrases.

However, keyword phrases or sometimes referred to as the title on your web page that has nothing to do with a qualified lead.  A qualified lead is capturing the consumer that wants to buy or call for your service.  How you capture them is thru the keyword phrases.

The keyword phrases that we are looking for is that compelling phrases that makes that customer take action once they land on your landing page.  An example would be if you are in the window replacement industry.

-”West Coast Vinyl Replacement Window off 50%”

-”$1500 off on 6 replacement window install”

These phrases are basically from your good old fashion advertisement bullets.  They are phrases that compel a consumer to take action.  In this case it is to get the customer to call or email you about your having your window install.

In essensce these keyword phrases are your long tail keywords that convert.  The traffic will not be great as in someone researching replacement window, but more specific and ready to buy or call for your service.